
21 Ways to Get & Keep Customers
1. Do the Research - about your clients/customers.
2. Publish Your Own Newsletter.
3. Plan Events to Mark Special Occasions.
4. Develop a Prospect Database.
5. Participate in Trade Shows.
6. Issue Regular Press Releases.
7. Develop a Brochure.
8. Reprint News Stories about Your Company.
9. Use Direct Mail.
10. Develop a Consistent Advertising Program.
11. Enclose Response Mechanisms in Your Mailings.
12. Write Articles for Business Publications.
13. Use Promotional Products to Get Attention and Develop Interest.
14. Sponsor Marketing-type Seminars.
15. Produce a Power Point Presentation or Audio/Video Newsletter.
16. Conduct Surveys.
17. Utilize Helpful Information – mail interesting articles, studies & reports to clients.
18. Look for Speaking Opportunities.
19. Sponsor a Community Relations Program.
20. Be Known for Your Ideas.
21. Stay On Track.